MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01429cam a2200325Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
344105 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190220151714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171201s2018 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749481971 |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.3 |
| Item number |
.B721 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brace, Ian, |
| Dates associated with a name |
1949- |
| Relator term |
author |
| 9 (RLIN) |
28917 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Questionnaire design : |
| Remainder of title |
how to plan, structure and write survey material for effective market research / |
| Statement of responsibility, etc |
Ian Brace |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
KoganPage, |
| Date of publication, distribution, etc |
2018. |
| 264 #1 - PUBLISHER--PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
KoganPage, |
| Date of publication, distribution, etc |
2018. |
| 265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS |
|---|
| Source for acquisition/subscription address |
ForeFront Book Co., Inc. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 382 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - rdacontent |
|---|
| Content type term (R) |
text |
| Content type code (R) |
txt |
| Source |
rdacontent |
| 336 ## - rdacontent |
|---|
| Content type term (R) |
still image |
| Content type code (R) |
sti |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Market research in practice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Methodology. |
| 9 (RLIN) |
28817 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Questionnaires |
| General subdivision |
Design. |
| 9 (RLIN) |
23788 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Graduate Studies |
| 984 ## - WLN AUTOMATIC HOLDINGS STATEMENT (OCLC) |
|---|
| Holding library identification number |
067212 |
| Physical description codes |
lac |
