Collaboration in tourism businesses and destinations : a handbook /
Collaboration in tourism businesses and destinations : a handbook /
edited by Dogan Gursoy, Melville Saayman, Marios Sotiriadis.
- xxvi, 342 pages : illustrations, tables 25 cm
Includes index.
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
9781783508112
Tourism
Tourism
G 155.A1 / .C683 2015
Includes index.
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
9781783508112
Tourism
Tourism
G 155.A1 / .C683 2015
