Collaboration in tourism businesses and destinations : a handbook / edited by Dogan Gursoy, Melville Saayman, Marios Sotiriadis.
Material type: TextBingley, England : Emerald, 2015Description: xxvi, 342 pages : illustrations, tables 25 cmContent type:- text
- unmediated
- volume
- 9781783508112
- G 155.A1 .C683 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Aklatang Emilio Aguinaldo-Information Resource Center Reference | G 155.A1 .C683 2015 (Browse shelf(Opens below)) | Not for loan | 3AEA2015003146 |
Includes index.
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
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