Research perspectives on social media influencers and their followers /
Research perspectives on social media influencers and their followers /
edited by Brandi Watkins.
- Lanham : Lexington Books, [2021]
- 1 online resource
Includes bibliographical references and index.
"This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts"--
2020050655
Online social networks.
Social media--Influence.
Social influence.
HM 742 / R429 2021
Includes bibliographical references and index.
"This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts"--
2020050655
Online social networks.
Social media--Influence.
Social influence.
HM 742 / R429 2021
