E-commerce /
Silva, Grace.
E-commerce / Grace Silva. - New York, NY : Larsen & Keller, Education, c2023. - viii, 228 pages : color illustrations ; 26 cm. - Textbook series. .
Includes bibliographical references and index.
Chapter 1: What is e-commerce? ; E-commerce marketing concepts ; E-payment system ; E- brokage ; E- commerce securoty ; Online shopping ; Conversational commerce -- Chapter 2: E-commerce business models ; Business-to- business ; Business -to- consume ; Consumer -to- consumer ; Consumer- to- business ; Business-to- administration ; Consumer-to- administration -- Chapter 3: Digital marketing ; Intergrated digital marketing ; Search engine optimization ; Types of SEO techniques ; Content marketing ; Search engine marketing ; Social media marketing ; Affiliate marketing; Cost per action ; Native advertising ; Marketing automation ; Email marketing ; Inbound marketing ; - Chapter 4: Mobile commerce ; Mobile ticketing ; Mobile banking ; Mobile marketing ; Mobile advertising ; Mobile procurement ; Mobile trading -- Chapter 5: Electronic payment systems ; E-commerce credit card payment system ; Digital wallet ; Online banking epayments ; Micropayment ; Google wallet -- Chapter 6: E-commerce software ; Virtuemart ; Batavi ; Drupal Commerce ; Nopcommerce ; Prestashop ; Magento ; Woocommerce ; Software as a service ; Volusion --
9781641722117 (pbk.)
Electronic commerce.
Commerce.
Business.
Information superhighway.
HF5548.32 / .SI38 2023
E-commerce / Grace Silva. - New York, NY : Larsen & Keller, Education, c2023. - viii, 228 pages : color illustrations ; 26 cm. - Textbook series. .
Includes bibliographical references and index.
Chapter 1: What is e-commerce? ; E-commerce marketing concepts ; E-payment system ; E- brokage ; E- commerce securoty ; Online shopping ; Conversational commerce -- Chapter 2: E-commerce business models ; Business-to- business ; Business -to- consume ; Consumer -to- consumer ; Consumer- to- business ; Business-to- administration ; Consumer-to- administration -- Chapter 3: Digital marketing ; Intergrated digital marketing ; Search engine optimization ; Types of SEO techniques ; Content marketing ; Search engine marketing ; Social media marketing ; Affiliate marketing; Cost per action ; Native advertising ; Marketing automation ; Email marketing ; Inbound marketing ; - Chapter 4: Mobile commerce ; Mobile ticketing ; Mobile banking ; Mobile marketing ; Mobile advertising ; Mobile procurement ; Mobile trading -- Chapter 5: Electronic payment systems ; E-commerce credit card payment system ; Digital wallet ; Online banking epayments ; Micropayment ; Google wallet -- Chapter 6: E-commerce software ; Virtuemart ; Batavi ; Drupal Commerce ; Nopcommerce ; Prestashop ; Magento ; Woocommerce ; Software as a service ; Volusion --
9781641722117 (pbk.)
Electronic commerce.
Commerce.
Business.
Information superhighway.
HF5548.32 / .SI38 2023
