E-commerce / (Record no. 92768)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01942nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241014102604.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241011b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781641722117 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HS LRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5548.32 |
| Item number | .SI38 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Silva, Grace. |
| Relator term | author |
| 9 (RLIN) | 129336 |
| 245 ## - TITLE STATEMENT | |
| Title | E-commerce / |
| Statement of responsibility, etc. | Grace Silva. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Larsen & Keller, Education, |
| Date of publication, distribution, etc. | c2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 228 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | Php 5,493.00 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Textbook series. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: What is e-commerce? ; E-commerce marketing concepts ; E-payment system ; E- brokage ; E- commerce securoty ; Online shopping ; Conversational commerce -- Chapter 2: E-commerce business models ; Business-to- business ; Business -to- consume ; Consumer -to- consumer ; Consumer- to- business ; Business-to- administration ; Consumer-to- administration -- Chapter 3: Digital marketing ; Intergrated digital marketing ; Search engine optimization ; Types of SEO techniques ; Content marketing ; Search engine marketing ; Social media marketing ; Affiliate marketing; Cost per action ; Native advertising ; Marketing automation ; Email marketing ; Inbound marketing ; - Chapter 4: Mobile commerce ; Mobile ticketing ; Mobile banking ; Mobile marketing ; Mobile advertising ; Mobile procurement ; Mobile trading -- Chapter 5: Electronic payment systems ; E-commerce credit card payment system ; Digital wallet ; Online banking epayments ; Micropayment ; Google wallet -- Chapter 6: E-commerce software ; Virtuemart ; Batavi ; Drupal Commerce ; Nopcommerce ; Prestashop ; Magento ; Woocommerce ; Software as a service ; Volusion -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce. |
| 9 (RLIN) | 42046 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commerce. |
| 9 (RLIN) | 21115 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business. |
| 9 (RLIN) | 33704 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information superhighway. |
| 9 (RLIN) | 59646 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Circulation | DLSU-D Senior High School | DLSU-D Senior High School | Circulation | 11/29/2022 | Senior HS SY: 2022-2023 | 3SHS2019001047 | HF 5548.32 .SI38 2023 | 3SHS2019001047 | 10/11/2024 | 001047 | 10/11/2024 | Books |
