Advertising, promotion, and other aspects of integrated marketing communications /
Andrews, J. Craig
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp - 11th ed. - Australia : Cengage, c2025. - xx, 700 pages : color illustrations ; 28 cm.
Includes glossary, end notes, name index, subject index.
9780357983973
Communication in marketing
Sales promotion
Advertising
Direct marketing
HF 5415.123 / .A565 2025
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp - 11th ed. - Australia : Cengage, c2025. - xx, 700 pages : color illustrations ; 28 cm.
Includes glossary, end notes, name index, subject index.
9780357983973
Communication in marketing
Sales promotion
Advertising
Direct marketing
HF 5415.123 / .A565 2025
