Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 93386)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00905nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251029130601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251029b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780357983973 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HS LRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | .A565 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Andrews, J. Craig |
| 9 (RLIN) | 130204 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promotion, and other aspects of integrated marketing communications / |
| Statement of responsibility, etc. | J. Craig Andrews, Terence A. Shimp |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Cengage, |
| Date of publication, distribution, etc. | c2025. |
| 265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS [OBSOLETE] | |
| Source for acquisition/subscription address | CD Books International, Inc. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 700 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 10,560.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes glossary, end notes, name index, subject index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 9 (RLIN) | 45773 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 9 (RLIN) | 62528 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 4389 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing |
| 9 (RLIN) | 50805 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 9 (RLIN) | 115685 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Circulation | DLSU-D HS Learning Resource Center | DLSU-D HS Learning Resource Center | Circulation | 06/24/2025 | HS LRC SY 2024-2025 | 10560.00 | CIR-001875 | HF 5415.123 .A565 2025 | 3HS00000001875 | 10/29/2025 | 001875 | 10560.00 | 10/29/2025 | Books |
