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A study on guerrilla marketing on its effect in brand image in motorcycle taxi transportation in comparison to world-of-mouth marketing /

A study on guerrilla marketing on its effect in brand image in motorcycle taxi transportation in comparison to world-of-mouth marketing / Jessika Mae E. Amurao, Ysabelle M. Barrera, Ma. Angelica Jane A. Borillo, Alyza Marie R. Dionisio, Nicola Amber L. Lehaney, Indira Cayena V. Manalo - June 2024 - 82 p. ; 28 cm.

Subjects--Topical Terms:
Guerrilla Marketing. --Brand image.

LC Class. No.: ABM / 2024 009

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