A study on guerrilla marketing on its effect in brand image in motorcycle taxi transportation in comparison to world-of-mouth marketing / (Record no. 93617)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251124112840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251124b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HS LRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | ABM |
| Item number | 2024 009 |
| 245 ## - TITLE STATEMENT | |
| Title | A study on guerrilla marketing on its effect in brand image in motorcycle taxi transportation in comparison to world-of-mouth marketing / |
| Statement of responsibility, etc. | Jessika Mae E. Amurao, Ysabelle M. Barrera, Ma. Angelica Jane A. Borillo, Alyza Marie R. Dionisio, Nicola Amber L. Lehaney, Indira Cayena V. Manalo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | June 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 82 p. ; |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Guerrilla Marketing. |
| General subdivision | Brand image. |
| 9 (RLIN) | 130689 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | SHS Research |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | SHS Research | DLSU-D HS Learning Resource Center | DLSU-D HS Learning Resource Center | SHS Research | 06/01/2024 | HSR-000131 | ABM 2024 009 | 3HSR0000000131 | 11/24/2025 | 000131 | 11/24/2025 | SHS Research |
