Product development for small enterprises /. (Record no. 18270)

MARC details
000 -LEADER
fixed length control field 01502nam a2200277Ia 4500
001 - CONTROL NUMBER
control field 334267
003 - CONTROL NUMBER IDENTIFIER
control field 0000000000
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210120102241.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171121n 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789719584223
040 ## - CATALOGING SOURCE
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 62.7
Item number .P942 2017
245 #0 - TITLE STATEMENT
Title Product development for small enterprises /.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Quezon City :
Name of producer, publisher, distributor, manufacturer Design Plus,
Date of production, publication, distribution, manufacture, or copyright notice c2017.
300 ## - PHYSICAL DESCRIPTION
Extent 142 pages :
Other physical details illustrations
Dimensions 23 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. It describes different types of products and services--and what consumers value and look for in them. It also discusses in depth customer need, wants, and demands. At the outset, the book will warn readers that selling one's goods or services is not as simple as identifying one's market and computing how much profit one will get ina certain amount of time. On the contrary, the book puts across the message there is much work to be done and the returns can be huge. The book will guide the reader on how to develop new products and apply business modelling, pricing, commercialization adn branding techniques. --Foreword of the book.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business Enterprises.
9 (RLIN) 29538
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business. .
9 (RLIN) 21543
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Filipiniana
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Aklatang Emilio Aguinaldo-Information Resource Center Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana 10/12/2017 FUND:GenRef SY 17-18 FIL 015760   HD 62.7 .P942 2017 3FIL2017015760 01/20/2021 01/20/2021 Filipiniana
        Aklatang Emilio Aguinaldo-Information Resource Center Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana 10/10/2018 FUND:GenRef SY 18-19 FIL 015984   HD 62.7 .P942 2017 3FIL2018015984 01/20/2021 01/20/2021 Filipiniana