Product development for small enterprises /.

Includes bibliographical references and index.

It describes different types of products and services--and what consumers value and look for in them. It also discusses in depth customer need, wants, and demands. At the outset, the book will warn readers that selling one's goods or services is not as simple as identifying one's market and computing how much profit one will get ina certain amount of time. On the contrary, the book puts across the message there is much work to be done and the returns can be huge. The book will guide the reader on how to develop new products and apply business modelling, pricing, commercialization adn branding techniques. --Foreword of the book.