MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01767cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
333125 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180213132606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141106s2015 pau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014040322 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781466673939 (hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.15 |
| Item number |
.C268 2015 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Cases on branding strategies and product development : |
| Remainder of title |
successes and pitfalls / |
| Statement of responsibility, etc |
Sarmistha Sarma, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India, Sukhvinder Singh, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hershey, PA : |
| Name of publisher, distributor, etc |
Business Science Reference, An Imprint of IGI Global, |
| Date of publication, distribution, etc |
[2015]. |
| 264 #1 - PUBLISHER--PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hershey, PA : |
| Name of publisher, distributor, etc |
Business Science Reference, An Imprint of IGI Global, |
| Date of publication, distribution, etc |
[2015]. |
| 265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS |
|---|
| Source for acquisition/subscription address |
ForeFront Book Co., Inc. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
liii, 417 pages ; |
| Dimensions |
27 cm. |
| 336 ## - rdacontent |
|---|
| Content type term (R) |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Premier Reference Source"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 391-407) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
19774 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
19775 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
19776 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand choice |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
19777 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sarma, Sarmistha. |
| 9 (RLIN) |
19778 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Sukhvinder. |
| 9 (RLIN) |
19779 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Graduate Studies |
| 984 ## - WLN AUTOMATIC HOLDINGS STATEMENT (OCLC) |
|---|
| Holding library identification number |
065522 |
| Physical description codes |
lac |
