Cases on branding strategies and product development : successes and pitfalls / Sarmistha Sarma, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India, Sukhvinder Singh, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India.

Contributor(s):

Material type: Text

TextSeries: Publisher: Hershey, PA : Business Science Reference, An Imprint of IGI Global, [2015]Description: liii, 417 pages ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781466673939 (hardcover)

Subject(s):

LOC classification:

HF 5415.15 .C268 2015

Summary: "This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Graduate Studies	DLSU-D GRADUATE STUDIES Graduate Studies	Graduate Studies	HF 5415.15 .C268 2015 (Browse shelf(Opens below))	Available		3CIR201765522

"Premier Reference Source"--Cover.

Includes bibliographical references (pages 391-407) and index.

"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--

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