Strategy for tourism / John Tribe
Material type:
TextWoodeaton, Oxford : Goodfellow Publishers Limited, c2016Description: viii, 280 pages : illustrations, (black and white) 25 cmSubject(s): LOC classification: - G 155.A1 .T731 2016
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DLSU-D HS Learning Resource Center Circulation | G 155.A1 .T731 2016 (Browse shelf(Opens below)) | Available | 3SHS2016000163 |
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| G 155.A1 .S4777 2018 Tourism, tourists and society / | G 155.A1 .T644 2019 Tour planning and management : a career guide / | G 155.A1 .T645 2011 Tourism and national identities / | G 155.A1 .T731 2016 Strategy for tourism / | G 155.7 .B838 2017 Research methods in tourism, hospitality and events management / | G 155.7 .R47 2018 Research methods for tourism students / | G 156.5.H47 .T564 2015 Tourism and trails : cultural, ecological and management issues / |
Includes bibliographical references and index.
Strategic purpose -- Introduction to strategy -- Mission and purpose -- Culture and strategy -- Strategic analysis -- The external environment: PEST -- The external environment: competition -- The internal environment: capability -- Strategic choice -- Strategic options -- Strategic directions and methods -- Strategic evaluation -- Strategic implementation -- Organising and resourcing -- Managing and monitoring -- Strategy in action
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts. --Amazon.com
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