Applied marketing research: for data-based marketing decisions /

By: Material type: TextTextPublication details: Quezon City : Ateneo de Manila University Press, c1987.LOC classification:
  • HF 5415.2 .R54 1987
Summary: Marketing reference book oriented to the research user in ASEAN countries. Provides readers with the necessary skills for critical evaluation of marketing research findings, conclusions, recommendations, and practices that are met in making marketing decisions (BIP-ADMUP).
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Holdings
Item type Current library Call number Status Date due Barcode
Filipiniana Filipiniana Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana HF 5415.2 .R54 1987 (Browse shelf(Opens below)) Available 3AEA0000319642
Filipiniana Filipiniana Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana HF 5415.2 .R54 1987 (Browse shelf(Opens below)) Available 3AEA0000319639

Marketing reference book oriented to the research user in ASEAN countries. Provides readers with the necessary skills for critical evaluation of marketing research findings, conclusions, recommendations, and practices that are met in making marketing decisions (BIP-ADMUP).

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