Advocacy advertising / Leonardo R. Garcia, Jr.
Material type:
TextPublication details: Manila : De La Salle University Press. Inc., c1999.Description: xvii, 194 pages : illustrations 23 cmISBN: - 971-555-291-9
- HF 5815.P6 .G165 1999
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Isagani R. Cruz Collection
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Aklatang Emilio Aguinaldo-Information Resource Center | HF 5815.P6 .G165 1999 (Browse shelf(Opens below)) | Not for loan | 3IRC0000002522 | ||
|
Isagani R. Cruz Collection
|
Aklatang Emilio Aguinaldo-Information Resource Center | HF 5815.P6 .G165 1999 (Browse shelf(Opens below)) | Not for loan | 3IRC0000002521 | ||
|
Isagani R. Cruz Collection
|
Aklatang Emilio Aguinaldo-Information Resource Center | HF 5815.P6 .G165 1999 (Browse shelf(Opens below)) | Not for loan | 3IRC0000005083 |
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Advocacy Advertising is the first local book that analyzes the power and influence of advocacy advertisements in espousing socioeconomic, health, technological, values, and political issues. It illustrates how successful advocacy campaigns normally undertaken by government agencies and NGOs aid in boosting corporate image. Dr. Leonardo R. Garcia, Jr. is chairperson of the Marketing Management Department of De La Salle University - Manila where he holds the rank of Associate Professor. Included in the 1999-2000 edition of Baron's Who's Who of the Asian Pacific Rim, as well as in the 1996 Marquis' Who's Who in the World, Garcia is one of only three Filipinos conferred with the international title "Certified Professional Marketer - Asia Pacific" by the Asia Pacific Marketing Federation. (Source: http://www.kabayancentral.com)
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