Innovations in services marketing and management : strategies for emerging economies / Anita Goyal, Indian Institute of Management, Lucknow, India.
Material type:
TextSeries: Publisher: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2014]Description: xxv, 383 pages ; 29 cmContent type: - text
- unmediated
- volume
- 9781466646711 (hardcover)
- HD 9980.5 .In67 2014
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Graduate Studies
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DLSU-D GRADUATE STUDIES Graduate Studies | Graduate Studies | HD 9980.5 .In67 2014 (Browse shelf(Opens below)) | Available | 3CIR201765529 |
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| HD 8072.5 .B858 2018 Labor relations : | HD 8072.5 .H724 2005 The labor relations process / | HD 9696.63.A2 .C211 2005 Offshoring information technology : | HD 9980.5 .In67 2014 Innovations in services marketing and management : | HE 151 .C839 2016 Transportation : | HE 151 .N856 2019 Transportation : | HF 1017 .An23 2014 Statistics for business and economics / |
"Premier Reference Source"--Cover.
Includes bibliographical references (pages 329-372) and index.
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--
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