Handbook of practical marketing and sales forecasting techniques : cycles, trends, and turning points / John V. Crosby.
Material type:
TextSeries: American Marketing AssociationPublisher: (Chicago), Ill. : NTC Business Books, [1999]Copyright date: copyright 1999Description: xiii, 323 p. : ill. ; 23 cmContent type: - text
- volume
- HF 5415.2 .C883 1999
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Graduate Studies
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DLSU-D GRADUATE STUDIES Graduate Studies | Graduate Studies | HF 5415.2 .C883 1999 (Browse shelf(Opens below)) | Available | 3AEA0000288351 |
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| HF 5415.157 .F817 2017 Managing quality : | HF 5415.2 .C475 2002 Marketing research : | HF 5415.2 .C626 2014 Essentials of marketing research : | HF 5415.2 .C883 1999 Handbook of practical marketing and sales forecasting techniques : | HF 5415.2 .Es74 2017 Essentials of marketing research / | HF 5415.2 .K830 2018 Marketing research : | HF 5415.2 .M459 2016 The Market research toolbox : |
Presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, and product lines.
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