Library videos and webcasts / Thomas Sean Casserley Robinson.

Published in cooperation with the Library Information and Technology Association, a division of the American Library Association.--T.p. verso.

Includes bibliographical references (p. 121-122) and index.

Introduction : library video and webcast basics -- Planning -- Implementation -- Marketing -- Best practices -- Measures of success.

Begins with a video and Webcast basics,such as identifying and gathering everything one will need to get started,including funding.Covers getting buy-in from staff and the ABCs of looking for ideas and inspiration and preparing to create a video. Covers how to create a basic video, including basic and advanced quality techniques,along with how to create a collection of library video geared toward a variety of specific subjects,such as marketing,service announcements,video tours,interviews,annual reports,and instructional screen casts. Covers how to get the word out,how to develop a brand, and how to use video hosting services such as YouTube and other social networks.Features a list of inspiring and creative library videos as well as pratical tips and advice, and thoughts on the creative process.Explains how to measure the success of library video implementation by tracking views and usage of of one's video with popular and,often,free Web metric tools. Primarily for the use of the librarians yet accessible for other researchers.