Graphic design before graphic designers : the printer as designer and craftsman 1700-1914 / David Jury.
Material type:
TextPublication details: New York, N.Y. : Thames & Hudson 2012Description: 312 p. : ill. (chiefly col.) 31 cmISBN: - 9780500516461
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Reference
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Aklatang Emilio Aguinaldo-Information Resource Center Reference | Z 246 .J979 2012 (Browse shelf(Opens below)) | Not for loan | 3AEA2014004193 |
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| Z 245.5 .B464 2008 The Best of newspaper design. | Z 246 .B499 2011 The little know-it-all : common sense for designers / | Z 246 .B771 2012 The elements of typographic style / | Z 246 .J979 2012 Graphic design before graphic designers : the printer as designer and craftsman 1700-1914 / | Z 246 .K868 2001 bLayout index / | Z 246 .Sa43 2014 Design elements : understanding the rules and knowing when to break them / | Z 246.5.M34 .L565 2013 The modern magazine : visual journalism in the digital era / |
Includes bibliographical references and index.
Alternative functions of the black art -- Celebrating the challenge of change -- Mechanization and international ambition -- Artistic aspirations for mass communication -- The rise of advertising and design -- Printing at the service of design.
Publisher description: Although the term was not coined until the 1920s, graphic design existed long before there were any graphic designers. This lavish volume is a vibrant mix of beautifully crafted printed ephemera from the past. It is a visual journey through the pre-history of graphic design, charting the printer's progress from jobbing tradesman to the heights and hallowed status of artistic printer. Showcasing work from a host of anonymous talents whose names are lost to history as well as seminal, pioneering typographers, artists and printers such as Giambattista Bodoni, William Morris and Oscar Harpel, it reveals how those working on both sides of the Atlantic responded to everyday communication issues with original solutions and breathtaking flair and skill. The extraordinarily diverse results - the precursor of what we now call graphic design - are a celebratory cultural feast of the jobbing printer's contribution to visual culture and heritage.
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