The book of business wisdom : classic writings by the legends of commerce and industry / edited by Peter Krass.Material type: TextPublisher: New York : J. Wiley, 1997Description: xv, 489 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0471165123Subject(s): Success in businessLOC classification: HF 5386 | .B644 1997Online resources: Contributor biographical information | Publisher description | Table of Contents
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"Classic writings by the legends of commerce and industry."
Includes bibliographical references (pages 481-484) and index.
Pt. I. How to Get Ahead. The Road to Business Success / Andrew Carnegie. A Vital Ingredient of Sustained Success and Dispensability Precedes Indispensability / Malcolm S. Forbes. They Won't Think / Thomas Alva Edison. Armour Men Who Got Ahead - and Why / J. Ogden Armour. Succeeding with What You Have / Charles M. Schwab. What Democracy Did for Me / Benjamin F. Fairless. Business: An Introduction / Henry Ford II -- Pt. II. The Importance of Character. What I Have Learned about Men / Harvey S. Firestone. Not Alcoholism - Egotism / Harold Geneen. Success in Business / Horace Greeley. The Character of the Businessman / Henry R. Luce. It Is One Thing to Desire - and Another to Determine / J. C. Penney. The Way to Wealth / Benjamin Franklin -- Pt. III. The Dynamics of Leadership. Leadership / David Ogilvy. Lessons for Success / John F. Welch, Jr. Interpreting the Weather Signs of Business / Owen D. Young. The Men Behind the Guns of Business / Richard W. Sears. The Art of Listening / Mary Kay Ash. Leadership / Marvin Bower. Leadership / T. Boone Pickens -- Pt. IV. The Essentials of Good Management. The Most Important Thing I Ever Learned about Management / Alfred P. Sloan, Jr. What Corporation Presidents Think about at Night / John L. McCaffrey. More on Good Management / Lee Iacocca. Your Most Precious Resource: Your Time / Andrew S. Grove. Management: A Humanist Art / David E. Lilienthal. The Question of Organization / Thomas J. Watson, Jr. Running a Successful Company: Ten Rules that Worked for Me / Sam Walton -- Pt. V. Selling Skills and Customer Focus. How to Sell Anybody Anything in Five Minutes or Less / John J. Johnson. Sell Yourself First / Alfred E. Lyon. My Three Essentials of Management / Julius Fleischmann. You in a Career of Selling / Robert W. Woodruff. Planning for the Business You Are Going to Have / Milton S. Florsheim. Sell with Sincerity / Thomas J. Watson -- Pt. VI. Maintaining Individuality in the Corporate World. The Dilemma of the Corporation Man / J. Irwin Miller. The Art of Individuality / J. Paul Getty. The Hat of the Student / Willard F. Rockwell, Jr. In Budgeting Your Days, Allow Time for Thinking / B. C. Forbes. Freedom, Individuality, and Conformity / Crawford H. Greenewalt. The Modern Corporation / George W. Perkins -- Pt. VII. Gunslingers and the Entrepreneurial Spirit. What I Learned about Business / Henry Ford. What I Didn't Learn from Business Schools or Books / Estee Lauder. Some Outlandish Rules for Making Money / E. W. Scripps. A Mysterious Faculty / Igor I. Sikorsky. A Useful Tool of Self-Examination / Victor Kiam. Goal Setting and Brainstorming / Tom Monaghan. The Art of Money-Getting / P. T. Barnum. The American Business Man / John D. Rockefeller -- Pt. VIII. Philosophy from Wall Street. My Investment Philosophy / Bernard M. Baruch. Do I Have the Personal Qualities It Takes to Succeed? / Peter Lynch. How to Make Money on Wall Street / Henry Clews. You've Got to Take Chances / Muriel Siebert. What Makes Me Tick? / Carl C. Icahn. The Craft of Lending / George S. Moore. Adventures of a Contrarian / Edward C. Johnson III.
"In The Book of Business Wisdom, more than 50 business legends, past and present, share their passion for excellence and their views on success in business." "Throughout the book, pearls of wisdom from each contributor have been highlighted to draw attention to some of the more memorable and quirky ideas. Each essay is preceded by a brief introduction that offers interesting and insightful information about its author's life and career, and places the essay in historical perspective."--BOOK JACKET.