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Corporate disasters : what went wrong and why / [project editors : Miranda Herbert Ferrara, Michele P LaMeau]

Contributor(s): Material type: TextTextDetroit : Gale, Cengage Learning, [2012];copyright 2012Description: xiii, 416 pages 29 cmContent type:
  • text
Carrier type:
  • volume
ISBN:
  • 9781414496146 (hardcover)
Subject(s): LOC classification:
  • HD 58.8 .C817 2012
Summary: Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. From the infamous sock puppet of Internet lore to earlier entrepreneurial attempts that just plain flopped, each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster.
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference Aklatang Emilio Aguinaldo-Information Resource Center Reference HD 58.8 .C817 2012 (Browse shelf(Opens below)) Not for loan 3AEA2014009017

Profiles the biggest corporate mistakes or misdeeds throughout history, covering the people, the times, the decisions made.

Includes bibliographical references and index.

Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. From the infamous sock puppet of Internet lore to earlier entrepreneurial attempts that just plain flopped, each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster.

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