The PR professional's handbook : powerful, practical communications / Caroline Black.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9780749468422 (pbk.)
- HD 59 .B561 2014
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Aklatang Emilio Aguinaldo-Information Resource Center Reference | HD 59 .B561 2014 (Browse shelf(Opens below)) | Not for loan | 3AEA2015003324 | ||
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Aklatang Emilio Aguinaldo-Information Resource Center Reference | HD 59 .B561 2014 (Browse shelf(Opens below)) | Not for loan | 3AEA2015002285 |
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HD 58.95 .C355 2010 The operational auditing handbook : auditing businesses and IT processes / | HD 59 .Al41 2001 Effective public relations / | HD 59 .B561 2014 The PR professional's handbook : powerful, practical communications / | HD 59 .B561 2014 The PR professional's handbook : powerful, practical communications / | HD 59 .En19 2005 v. 1 Encyclopedia of public relations / | HD 59 .En19 2005 v. 2 Encyclopedia of public relations / | HD 59 .En19 2013 v. 1 Encyclopedia of public relations / |
Includes bibliographical references (pages 355-359) and index.
Machine generated contents note: Foreword -- Conrad Bird - Director of Communications, Cabinet Office, British Government -- Introduction -- Chapter 1 The role and importance of communications in organisations -- Chapter 2 Key theories for communicators -- Chapter 3 The communications professional -- Chapter 4 Planning communications programmes and campaigns -- Chapter 5 Communications and related disciplines -- Chapter 6 Understanding audiences - the psychology of communications -- Chapter 7 Using the right channels for communications -- Chapter 8 Creativity in communications development -- Chapter 9 Visual imagery in communications -- Chapter 10 Communications skills essentials.
Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices, as well as the new communications channels that arise can be overwhelming for professionals new to the PR function.With practical advice and solutions, The PR Professional's Handbook is a complete introductory text that provides a full breakdown of the skills required in communications, including briefing, listening, questioning, writing, selling and presenting. Highlighting international case studies throughout the text, Black offers a fresh interpretation of the basics, combined with the latest information on technology and social media.
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