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41.
101 consumer behavior / Myra Lao-Jucutan, Felix M. Lao. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Pasig City : Anvil Publishing, 2009
Availability: Items available for reference: Aklatang Emilio Aguinaldo-Information Resource Center: Not for loan (1)Call number: HF 5415.32 .J879 2009.

42.
Why we buy : the science of shopping / Paco Underhill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Simon & Schuster Paperbacks, 2009
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.2 .Un22 2009.

43.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western/Cengage Learning, c2010
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.32 .H852c 2010.

44.
Pre-commerce : how companies and customers are transforming business together / Bob Pearson with Dan Zehr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco, CA : Jossey-Bass, c2011
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.32 .P317 2011.

45.
Why she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown Business, c2009
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.32 .B750 2009.

46.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2011
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.2 .B380 2011.

47.
Online consumer behavior : theory and research in social media, advertising, and e-tail / editor, Angeline G. Close. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2012
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.32 .On5 2012.

48.
The shopper economy : the new way to achieve marketplace success by turning behavior into currency / Liz Crawford. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.32 .C857 2012.

49.
Spent : sex, evolution, and consumer behavior / Geoffrey Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Viking, 2009
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HB 801 .M614 2009.

50.
The marketing matrix : how the corporation gets its power and how we can reclaim it / Gerard Hastings. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2012
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.13 .H279 2012.

51.
Precision marketing : maximizing revenue through relevance / Sandra Zoratti, Lee Gallagher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2012
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.127 .Z768 2012.

52.
Consumer behavior & marketing strategy / J.Paul Peter, Jerry C. Olson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : McGraw-Hill Education Asia, c2010
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (5)Call number: HF 5415.3 .P441 2010, ...

53.
Why she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown Business, 2011
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.332.W66 .B750 2011.

54.
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ;;Philadelphia : Kogan Page, 2013
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.332.Y66 .B453 2013.

55.
The power of customer misbehavior : drive growth and innovation by learning from your customers / by Kalle Lyytinen , Michael Fisher, Martin Abbott. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2014
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.32 .L999 2014.

56.
The color revolution / Regina Lee Blaszczyk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Cambridge, MA :;Washington, DC : MIT Press ;;Lemelson Center, [2012];copyright 2012
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: TS 171.4 .B613 2012.

57.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York : Harper Perennial, 2010
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: BF 448 .Ar42 2010.

58.
Social media marketing for dummies / by Shiv Singh and Stephanie Diamond. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Hoboken, NJ : John Wiley & Sons, [2015];©2015
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.1265 .Si64 2015.

59.
Consumer behavior / Frank R. Kardes, Maria L. Cronley, Thomas W. Cline. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Stamford, CT, USA : Cengage Learning, [2015]
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.3 .K145a 2015.

60.
CB / Barry J. Babin, Louisiana Tech University, Eric G. Harris, Pittsburg State University. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Boston, MA : Cengage Learning, [2016]
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.33 .B117 2016.

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