Brand Atlas : Branding intelligence made visible / Alina Wheeler and Joel Katz.
Material type: TextPublication details: Hoboken, NJ : Wiley, c2011.Description: 144 pages : illustrations (some color) 24 cmContent type:- text
- unmediated
- volume
- 9780470433423
- HD 69.B7 .W561 2011
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Aklatang Emilio Aguinaldo-Information Resource Center Reference | HD 69.B7 .W561 2011 (Browse shelf(Opens below)) | Not for loan | 3AEA0000316687 |
Includes bibliographical references and index.
This reference material defined more than fifty brand topics. It synthesizes the most relevant brand topics for the big-picture, time-crunched professional who just wants to get up to speed on brand basics, brand oversight, and marketplace trends. Streamlined content, provocative diagrams, and quotes from brand visionaries and thought leaders make this valuable resource a new experience. Basically, it is a valuable source for creating a brand and brand identity.
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