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1.
Cases on branding strategies and product development : successes and pitfalls / Sarmistha Sarma, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India, Sukhvinder Singh, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hershey, PA : Business Science Reference, An Imprint of IGI Global, [2015]
Availability: Items available for loan: DLSU-D GRADUATE STUDIES (1)Call number: HF 5415.15 .C268 2015.

2.
Customer relationship management strategies in the digital era / Suphan Nasir, Istanbul University, Turkey. by Series: A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hershey : Business Science Reference, An Imprint of IGI Global, [2015]
Availability: Items available for loan: DLSU-D GRADUATE STUDIES (1)Call number: HF 5415.5 .N178 2015.

3.
Innovations in services marketing and management : strategies for emerging economies / Anita Goyal, Indian Institute of Management, Lucknow, India. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2014]
Availability: Items available for loan: DLSU-D GRADUATE STUDIES (1)Call number: HD 9980.5 .In67 2014.

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Modern techniques for successful IT project management / Shang Gao, Zhongnan University of Economics and Law, China, Lazar Rusu, Stockholm University, Sweden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Hershey : Business Science Reference, An Imprint of IGI Global, [2015]
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 69.P75 .M720 2015.

6.
Strategic customer relationship management in the age of social media / Amir Khanlari, University of Tehran, Iran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Hershey, PA : Business Science Reference, An Imprint of IGI Global, [2015]
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.5 .St82 2015.

7.
Handbook of research on integrating social media into strategic marketing / Nick Hajli, Newcastle University Business School, UK. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Hershey, PA : Business Science Reference, An imprint of IGI Global, [2015]
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.1265 .H191 2015.

8.
Utilizing evidence-based lessons learned for enhanced organizational innovation and change / Susan McIntyre, Kimiz Dalkir, , Perry Paul,and Irene C. Kitimbo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Hershey : Business Science Reference, An Imprint of IGI Global, [2015]
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 58.8 .Ut3 2015.

9.
Improving organizational effectiveness with enterprise information systems / João Eduardo Varajão, University of Minho, Portugal, Maria Manuela Cruz-Cunha, Polytechnic Institute of Cávado and Ave, Portugal, Ricardo Martinho, Polytechnic Institute of Leiria, Portugal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Hershey : Business Science Reference, An Imprint of IGI Global, [2015]
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 58.9 .Im78 2015.

10.
Technological solutions for sustainable business practice in Asia / Patricia Ordóñez de Pablos, Universidad de Oviedo, Spain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Hershey, PA : Business Science Reference, An Imprint of IGI Global, [2015]
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 60 .T226 2015.

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