Emerging trends and innovation in sports marketing and management in Asia / Ho Keat Leng, Nanyang Technological University, Singapore, Noah Yang Hsu, Aletheia University, Taiwan, [editors].

Contributor(s):

Material type: Text

TextPublisher: Hershey, PA : Business Science Reference, [2015]Description: xxv, 355 pages ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781466675278 (hardcover : alk. paper)

Subject(s):

LOC classification:

GV 716 .Em32 2015

Summary: "This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"--

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Graduate Studies	DLSU-D GRADUATE STUDIES Graduate Studies	Graduate Studies	GV 716 .Em32 2015 (Browse shelf(Opens below))	Available		3CIR201765526

"Premier Reference Source"--Cover.

Includes bibliographical references and index.

"This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"--

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