Cases on branding strategies and product development : successes and pitfalls / Sarmistha Sarma, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India, Sukhvinder Singh, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India.
Material type: TextSeries: Publisher: Hershey, PA : Business Science Reference, An Imprint of IGI Global, [2015]Description: liii, 417 pages ; 27 cmContent type:- text
- unmediated
- volume
- 9781466673939 (hardcover)
- HF 5415.15 .C268 2015
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Graduate Studies | DLSU-D GRADUATE STUDIES Graduate Studies | Graduate Studies | HF 5415.15 .C268 2015 (Browse shelf(Opens below)) | Available | 3CIR201765522 |
"Premier Reference Source"--Cover.
Includes bibliographical references (pages 391-407) and index.
"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--
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