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Handbook of practical marketing and sales forecasting techniques : cycles, trends, and turning points / John V. Crosby.

By: Contributor(s): Material type: TextTextSeries: American Marketing AssociationPublisher: (Chicago), Ill. : NTC Business Books, [1999]Copyright date: copyright 1999Description: xiii, 323 p. : ill. ; 23 cmContent type:
  • text
Carrier type:
  • volume
Subject(s): LOC classification:
  • HF 5415.2 .C883 1999
Summary: Presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, and product lines.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Graduate Studies Graduate Studies DLSU-D GRADUATE STUDIES Graduate Studies Graduate Studies HF 5415.2 .C883 1999 (Browse shelf(Opens below)) Available 3AEA0000288351

Presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, and product lines.

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