Superbrands / Victor Jeffrey, Lindsay Birley, project director.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- volume
- HF 6161.B4 .Su76 1999 v.
Item type | Current library | Call number | Status | Date due | Barcode | |
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Aklatang Emilio Aguinaldo-Information Resource Center | HF 6161.B4 .Su76 1999 v.1 (Browse shelf(Opens below)) | Not for loan | 3IRC0000004465 | ||
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Aklatang Emilio Aguinaldo-Information Resource Center | HF 6161.B4 .Su76 1999 v.1 (Browse shelf(Opens below)) | Not for loan | 3IRC0000004404 | ||
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Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana Reference | HF 6161.B4 .Su76 1999 v.1 (Browse shelf(Opens below)) | Available | 3AEA0000260091 |
volume 1 : An insight into 42 Philippine superbrands.
Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognize and are willing to pay a premium for. The 42 brands featured in this book are selected from a list of brands formulated by a Superbrands Council. The book explores the history of these brands, their development, marketing, advertising and design achievements.
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