TikTok : creativity and culture in short video / D. Bondy Valdovinos Kaye, Jing Zeng, Patrik Wikström.

Includes bibliographical references (pages 213-244) and index

Introduction:. Creativity and Culture in Short Video -- A Brief History of the Short Video Industry -- The TikTok Platform Infrastructure -- TikTok Communities -- TikTok Activism -- The TikTok Economy -- TikTok Governance -- The Future of TikTok..

"Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry.In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms.".