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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch., with contributions by Jorg Dietzel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5823 .B41 2012.

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