Handbook of practical marketing and sales forecasting techniques : cycles, trends, and turning points / John V. Crosby.
Material type: TextSeries: American Marketing AssociationPublisher: (Chicago), Ill. : NTC Business Books, [1999]Copyright date: copyright 1999Description: xiii, 323 p. : ill. ; 23 cmContent type:- text
- volume
- HF 5415.2 .C883 1999
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Graduate Studies | DLSU-D GRADUATE STUDIES Graduate Studies | Graduate Studies | HF 5415.2 .C883 1999 (Browse shelf(Opens below)) | Available | 3AEA0000288351 |
Presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, and product lines.
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