The Observational research handbook : understanding how consumer live with your product /
Abrams,Bill
The Observational research handbook : understanding how consumer live with your product / Bill Abrams. - Lincolnwood, Il. : NTC Business Books, 2000 - xxiv, 277 p. : ill. 23 cm.
At head of title: American Marketing Association
Shows how observational research can help in retaining consumers, and in knowing the consumers' patronage of the products. Facilitates how observational research be applied in industry. Suggests how to use the results of observational research in advertising, marketing, new products, customers. Also suggests when not to use the research and avoid its pitfalls.
065800073-X
Consumer behavior--United States.
Marketing--United States.
HF 5415.33.U6 / .Ab83 2000
The Observational research handbook : understanding how consumer live with your product / Bill Abrams. - Lincolnwood, Il. : NTC Business Books, 2000 - xxiv, 277 p. : ill. 23 cm.
At head of title: American Marketing Association
Shows how observational research can help in retaining consumers, and in knowing the consumers' patronage of the products. Facilitates how observational research be applied in industry. Suggests how to use the results of observational research in advertising, marketing, new products, customers. Also suggests when not to use the research and avoid its pitfalls.
065800073-X
Consumer behavior--United States.
Marketing--United States.
HF 5415.33.U6 / .Ab83 2000
