The Observational research handbook : (Record no. 58473)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01256nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 70880 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211103210653.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970101s2000 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 065800073-X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (AEA)50672D76F55A4789BB8B534F7F61639A |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AEA |
| Transcribing agency | AEA |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.33.U6 |
| Item number | .Ab83 2000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abrams,Bill |
| 9 (RLIN) | 90332 |
| 245 #4 - TITLE STATEMENT | |
| Title | The Observational research handbook : |
| Remainder of title | understanding how consumer live with your product / |
| Statement of responsibility, etc. | Bill Abrams. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Lincolnwood, Il. : |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 277 p. : |
| Other physical details | ill. |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | At head of title: American Marketing Association |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Shows how observational research can help in retaining consumers, and in knowing the consumers' patronage of the products. Facilitates how observational research be applied in industry. Suggests how to use the results of observational research in advertising, marketing, new products, customers. Also suggests when not to use the research and avoid its pitfalls. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| Geographic subdivision | United States. |
| Source of heading or term | sears |
| 9 (RLIN) | 64834 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | United States. |
| Source of heading or term | sears |
| 9 (RLIN) | 63474 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Aklatang Emilio Aguinaldo-Information Resource Center | Aklatang Emilio Aguinaldo-Information Resource Center | Reference | 01/11/2005 | REF-001639 | HF 5415.33.U6 .Ab83 2000 | 3AEA0000285109 | 11/03/2021 | 11/03/2021 | Reference |
