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The Observational research handbook : understanding how consumer live with your product / Bill Abrams.

By: Material type: TextTextPublication details: Lincolnwood, Il. : NTC Business Books, 2000Description: xxiv, 277 p. : ill. 23 cmISBN:
  • 065800073-X
Subject(s): LOC classification:
  • HF 5415.33.U6 .Ab83 2000
Summary: Shows how observational research can help in retaining consumers, and in knowing the consumers' patronage of the products. Facilitates how observational research be applied in industry. Suggests how to use the results of observational research in advertising, marketing, new products, customers. Also suggests when not to use the research and avoid its pitfalls.
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Item type Current library Call number Status Date due Barcode
Reference Reference Aklatang Emilio Aguinaldo-Information Resource Center Reference HF 5415.33.U6 .Ab83 2000 (Browse shelf(Opens below)) Not for loan 3AEA0000285109

At head of title: American Marketing Association

Shows how observational research can help in retaining consumers, and in knowing the consumers' patronage of the products. Facilitates how observational research be applied in industry. Suggests how to use the results of observational research in advertising, marketing, new products, customers. Also suggests when not to use the research and avoid its pitfalls.

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