The best of marketing Rx : for brand & marketing executives /

Roberto, Eduardo L.

The best of marketing Rx : for brand & marketing executives / Ned Roberto [i.e. E.L. Roberto] with Ardy Roberto. - 283 p. 22 cm.

"A compilation of the best marketing Rx columns that have appeared in the Philippine Daily Inquirer's #1 marketing column." "Marketing prescriptions for marketing executives who want their brand to succeed and go on succeeding."

Columns from the authors' popular newspaper column offering ideas and solutions in marketing in reader-friendly text.

9789712722097


Marketing --Philippines.
Newspapers

HF 5415.13 / .R540 2009