The best of marketing Rx : (Record no. 75170)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01292nam a2200301Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 175670 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211104030405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110311s2009 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712722097 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (AEA)CBF1DA8BF8FD47CC99D2B3C3991966F9 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AEA |
| Transcribing agency | AEA |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .R540 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roberto, Eduardo L. |
| 9 (RLIN) | 35026 |
| 245 #4 - TITLE STATEMENT | |
| Title | The best of marketing Rx : |
| Remainder of title | for brand & marketing executives / |
| Statement of responsibility, etc. | Ned Roberto [i.e. E.L. Roberto] with Ardy Roberto. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Pasig City : |
| Name of producer, publisher, distributor, manufacturer | Anvil Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 283 p. |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | "A compilation of the best marketing Rx columns that have appeared in the Philippine Daily Inquirer's #1 marketing column." |
| 500 ## - GENERAL NOTE | |
| General note | "Marketing prescriptions for marketing executives who want their brand to succeed and go on succeeding." |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Columns from the authors' popular newspaper column offering ideas and solutions in marketing in reader-friendly text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Philippines. |
| 9 (RLIN) | 82251 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Newspapers |
| 9 (RLIN) | 45973 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roberto, Ardy. |
| 9 (RLIN) | 44649 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Isagani R. Cruz Collection |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Aklatang Emilio Aguinaldo-Information Resource Center | Aklatang Emilio Aguinaldo-Information Resource Center | 03/11/2011 | IRC-007581 | HF 5415.13 .R540 2009 | 3IRC0000007782 | 11/04/2021 | 11/04/2021 | Isagani R. Cruz Collection |
