Effective public relations / Moi Ali.
Material type:
TextPublication details: London : Dorling Kindersley, 2001Description: 72 p. : col. ill. 18 cmISBN: - 751312908
- HD 59 .Al41 2001
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Reference
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Aklatang Emilio Aguinaldo-Information Resource Center Reference | HD 59 .Al41 2001 (Browse shelf(Opens below)) | Not for loan | 3AEA0000276390 |
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Lists techniques in developing effective public relations skills and publicity campaigns.
Presents tips on how to generate and manage publicity- from recognizing public relations opportunities, to creating and sustaining media coverage. Shows the manner of identifying and targeting audience, and provides techniques for presenting information, whether writing news releases, or organizating press conferences, and product launches. Diagrams, charts and illustrations accompany the information.
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