Cases on branding strategies and product development : successes and pitfalls / Sarmistha Sarma, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India, Sukhvinder Singh, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9781466673939 (hardcover)
- HF 5415.15 .C268 2015
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DLSU-D GRADUATE STUDIES Graduate Studies | Graduate Studies | HF 5415.15 .C268 2015 (Browse shelf(Opens below)) | Available | 3CIR201765522 |
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HF 5415.127 .Sm51 2016 Experiential marketing : | HF 5415.13 .K848 1997b Marketing management : | HF 5415.13 .M356 2019 Marketing management / | HF 5415.15 .C268 2015 Cases on branding strategies and product development : | HF 5415.15 .M459 2016 Innovation project management handbook / | HF 5415.157 .F817 2017 Managing quality : | HF 5415.2 .C475 2002 Marketing research : |
"Premier Reference Source"--Cover.
Includes bibliographical references (pages 391-407) and index.
"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--
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