Customer relationship management strategies in the digital era / Suphan Nasir, Istanbul University, Turkey.
Material type:
TextSeries: A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book seriesPublisher: Hershey : Business Science Reference, An Imprint of IGI Global, [2015]Description: xvii, 322 pages ; 29 cmContent type: - text
- unmediated
- volume
- 9781466682313 (hardcover : alk. paper)
- HF 5415.5 .N178 2015
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Graduate Studies
|
DLSU-D GRADUATE STUDIES Graduate Studies | Graduate Studies | HF 5415.5 .N178 2015 (Browse shelf(Opens below)) | Available | 3CIR201765523 |
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| HF 5415.2 .M459 2016 The Market research toolbox : | HF 5415.3 .B721 2013 Questionnaire design : | HF 5415.5 .L962 2019 Customer service : | HF 5415.5 .N178 2015 Customer relationship management strategies in the digital era / | HF 5437 .D492 2005 Developing sourcing capabilities : | HF 5437 .M744 2016 Purchasing and supply chain management / | HF 5437 .Ob62 2018 Supplier relationship management : |
"Premier Reference Source"--Cover.
Includes bibliographical references (pages 268-318) and index.
"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--
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