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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
Material type:
TextSeries: Wadsworth series in mass communication and journalismPublication details: Belmont : Wadsworth Pub., c1997.Edition: 5th edDescription: xiii, 498 p. : ill. ; 23 cmISBN: - 0534244742
- HM 258 .W716 1997
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Graduate Studies
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DLSU-D GRADUATE STUDIES Graduate Studies | Graduate Studies | HM 258 .W716 1997 (Browse shelf(Opens below)) | Available | 3AEA0000311842 |
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| HG 8051 .R279 2017 Principles of risk management and insurance / | HM 131 .P52 1974 Community and ideology : | HM 132 .C677 1980 Brief encounters / | HM 258 .W716 1997 Mass media research : | HM 571 .P938 2003 Using documents in social research / | HM 571 .Si39 2014 Interpreting qualitative data / | HM 571 .Si39 2014 Interpreting qualitative data / |
Includes index
This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources. --- Amazon.com
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