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Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: New York : Best Business Books : The Haworth Reference Press, c2005.Description: xiii, 213 p. 23 cmISBN: - 0789022117 (soft : alk. paper)
- R HF 5803 .C626 2005
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Reference
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Aklatang Emilio Aguinaldo-Information Resource Center Reference | HF 5803 .C626 2005 (Browse shelf(Opens below)) | Not for loan | 3AEA0000296399 |
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| HF 5726 .W694 2011 The AMA handbook of business documents : guidelines and sample documents that make business writing easy / | HF 5734.5 .H586 1998 Managing meetings. / | HF 5803 .B146 2006 Encyclopaedia of advertising / | HF 5803 .C626 2005 Concise encyclopedia of advertising / | HF 5813.A74 .W892 2009 The work / | HF 5813.A74 .W892 2010 The work / | HF 5813.A74 .W892 2010 The work / |
Provides marketers, advertisers, consumers, and businesses with a quick reference to the terminology used in the advertising industry. This guide allows the readers to understand and utilize terms from the fields of advertising and marketing.
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