Encyclopaedia of marketing / Anupam Shah.
Material type: TextPublication details: New Delhi : Anmol Publications, c2006.Description: 302 p. 25 cmISBN:- 8126129247
- HF 5415 .Sh13 2006
Item type | Current library | Call number | Status | Date due | Barcode | |
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Reference | Aklatang Emilio Aguinaldo-Information Resource Center Reference | HF 5415 .Sh13 2006 (Browse shelf(Opens below)) | Not for loan | 3AEA0000297094 |
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Provides definitions and descriptions covering the current marketing and also Internet marketing services.Explains marketing processes and includes key terms and concepts in marketing with coverage of advertising,sales promotion,public relations,direct marketing,personal selling,and e-marketing.
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