Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace
Material type:
TextSeries: Market research in practicePublisher: London : KoganPage, 2018Edition: Fourth editionDescription: viii, 382 pages : illustrations ; 24 cmContent type: - text
- still image
- unmediated
- volume
- 9780749481971
- HF 5415.3 .B721 2013
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Graduate Studies
|
DLSU-D GRADUATE STUDIES Graduate Studies | Graduate Studies | HF 5415.3 .B721 2013 (Browse shelf(Opens below)) | Available | 3CIR2018067212 |
Browsing DLSU-D GRADUATE STUDIES shelves, Shelving location: Graduate Studies, Collection: Graduate Studies Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF 5415.2 .Es74 2017 Essentials of marketing research / | HF 5415.2 .K830 2018 Marketing research : | HF 5415.2 .M459 2016 The Market research toolbox : | HF 5415.3 .B721 2013 Questionnaire design : | HF 5415.5 .L962 2019 Customer service : | HF 5415.5 .N178 2015 Customer relationship management strategies in the digital era / | HF 5437 .D492 2005 Developing sourcing capabilities : |
Includes bibliographical references and index
Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims
There are no comments on this title.
