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Collaboration in tourism businesses and destinations : a handbook / edited by Dogan Gursoy, Melville Saayman, Marios Sotiriadis.

Contributor(s): Material type: TextTextBingley, England : Emerald, 2015Description: xxvi, 342 pages : illustrations, tables 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781783508112
Subject(s): LOC classification:
  • G 155.A1  .C683 2015
Summary: This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference Aklatang Emilio Aguinaldo-Information Resource Center Reference G 155.A1 .C683 2015 (Browse shelf(Opens below)) Not for loan 3AEA2015003146

Includes index.

This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.

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