Research perspectives on social media influencers and their followers / edited by Brandi Watkins.

Contributor(s): Material type: TextTextPublisher: Lanham : Lexington Books, [2021]Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Additional physical formats: Print version:: Research perspectives on social media influencers and their followersLOC classification:
  • HM 742 R429 2021
Summary: "This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts"-- Provided by publisher.
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Includes bibliographical references and index.

"This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.

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