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Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp
Material type:
TextPublication details: Australia : Cengage, c2025.Edition: 11th edDescription: xx, 700 pages : color illustrations ; 28 cmISBN: - 9780357983973
- HF 5415.123 .A565 2025
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DLSU-D HS Learning Resource Center Circulation | Circulation | HF 5415.123 .A565 2025 (Browse shelf(Opens below)) | 001875 | Available | 3HS00000001875 |
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| HF 5415 .P932 2004 Pride-Ferrell foundations of marketing | HF 5415 .T88 2020 Principles of marketing : for a digital age / | HF 5415 .Z34 2024 Digital marketing : foundations and strategy / | HF 5415.123 .A565 2025 Advertising, promotion, and other aspects of integrated marketing communications / | HF 5415.1265 .B237 2010 Friends with benefits : | HF 5415.1265 .K89 2025 Social media marketing / | HF 5415.1265 .T966 2025 Social media marketing / |
Includes glossary, end notes, name index, subject index.
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