E-commerce / Grace Silva.
Material type:
TextSeries: Textbook seriesPublication details: New York, NY : Larsen & Keller, Education, c2023.Description: viii, 228 pages : color illustrations ; 26 cmISBN: - 9781641722117 (pbk.)
- HF5548.32 .SI38 2023
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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DLSU-D Senior High School Circulation | Circulation | HF 5548.32 .SI38 2023 (Browse shelf(Opens below)) | 001047 | Available | 3SHS2019001047 |
Includes bibliographical references and index.
Chapter 1: What is e-commerce? ; E-commerce marketing concepts ; E-payment system ; E- brokage ; E- commerce securoty ; Online shopping ; Conversational commerce -- Chapter 2: E-commerce business models ; Business-to- business ; Business -to- consume ; Consumer -to- consumer ; Consumer- to- business ; Business-to- administration ; Consumer-to- administration -- Chapter 3: Digital marketing ; Intergrated digital marketing ; Search engine optimization ; Types of SEO techniques ; Content marketing ; Search engine marketing ; Social media marketing ; Affiliate marketing; Cost per action ; Native advertising ; Marketing automation ; Email marketing ; Inbound marketing ; - Chapter 4: Mobile commerce ; Mobile ticketing ; Mobile banking ; Mobile marketing ; Mobile advertising ; Mobile procurement ; Mobile trading -- Chapter 5: Electronic payment systems ; E-commerce credit card payment system ; Digital wallet ; Online banking epayments ; Micropayment ; Google wallet -- Chapter 6: E-commerce software ; Virtuemart ; Batavi ; Drupal Commerce ; Nopcommerce ; Prestashop ; Magento ; Woocommerce ; Software as a service ; Volusion --
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